American Gods season 3 release date revealed

American Gods will be returning to Starz on January 10, 2021.

According to a report by Variety, Neil Gaiman himself posted a letter announcing the upcoming third season of the show based on his novel of the same name. The season will follow Shadow Moon (played by Ricky Whittle) settling down in a small Wisconsin town called Lakeside in order to avoid confronting the destiny and to involve himself in his father, Odin’s grand plans. A new image of the season was also released featuring the Lakeside Clunker Board from Hinzelmann’s shop, a familiar item to those who have read the book.

Earlier this month, the first trailer for the season premiered during the New York Comic Con.

Read the full letter below:

“When we embarked upon making Season Three of American Gods, we had no idea how timely it would turn out to be. We knew we wanted to return to what people loved and responded to in the book: that it was time for Shadow to go to the little town of Lakeside and try to lose himself in normality.

And at the same time, in Season Three, we wanted to focus on the characters and their journeys. To show Shadow forging a path guided by the Gods of his ancestors, becoming more himself while deciding who he is and what side he’s on — humanity’s or that of the Gods.

We knew also that we wanted to continue to root the show in the landscapes of America. To explore what “America” means to its people and to talk about immigrants — about the very different people who came to this remarkable land and brought their gods with them. The new gods of phone and app and glitter demand our attention and our love, and the old gods want to mean something again.

America must be for all of us, and American Gods must reflect that. This season truly feels as if it does. It’s full of drama and emotion, the very real and the utterly strange, and it features some of the finest performances the show has yet seen. It brings back favorite characters, some in remarkable new ways, and we will encounter people and gods we’ve never met before. I’m proud of our brilliant cast — of Ricky and Emily, of Yetide and Ian, Bruce, Demore, Omid and all the rest — and of what the writers have done to bring the story back on track.

The struggles of the gods and the people in Season Three of American Gods are the struggles of America. We didn’t think it would prove as timely when we plotted it, nor did I think the novel would still be relevant when I wrote it over 20 years ago. But I’m glad it’s happening now, in a year when it feels as though diverse stories are being heard, and honored, and allowed to change the future.

Thank you so much,

Neil Gaiman”

While the show has been mired in behind-the-scenes controversy, the release of a third season and Gaiman’s continued support are good signs that the adaptation will be seen through somehow. Ahead of the premiere of the third season, Starz will also be marathoning the first two. All eight episodes of Season 1 will air January 9th beginning at 12 PM ET/PT, with Season 2 airing January 10th at 12:20 PM ET/PT right up until the Season 3 premiere at 8 PM ET/PT.

Mark your calendars for American Gods season three on January 10, 2021 on Starz.