SDCC 2017: The Tick Takeover Experience

Are you at San Diego Comic Con this week and are looking for a cool, phone-friendly environment to get out of the crowded madness and recharge your batteries? You’re in luck, because Amazon Prime Video is on hand at the corner of 1st and J Street to show off its brand new Amazon Original Series, The Tick. Amazon partnered with Sony Pictures and the creative team behind pop-culture icons such as Buffy the Vampire Slayer and Men in Black in order to bring their first foray into the superhero world to life onscreen, and now on your Comic Con streets.

Great set recreations of The City!

Starting today, July 20th, SDCC attendees and other San Diego residents can join an interactive experience alongside The Tick at Amazon Prime Video’s Tick Takeover, a movie set level design experience replete with various sets from The City, as well as a twenty-foot tall animatronic Tick head and Easter eggs from the show. Destiny will call, and it is up to each and every Citizen to answer and prove themselves a hero in their own way. If you’re on the fence about whether or not to give The Tick a shot once it premieres on August 25th (Amazon Prime membership required), this is the perfect opportunity to immerse yourself in the world of the show and see if the story is for you.

Additional details include:

• Unexpected queuing experience  – Visible from all major landmarks at SDCC, an animatronic replica of the Tick’s head will surprise and delight Citizens as they are able to control the Tick’s “emotions,” using levers that operate the giant 20ft animatronic build.

• Challenge-based scavenger hunt – Citizens will be asked to help the Amazon Original Series’ two main protagonists, Arthur and The Tick, take down a group of evil-doers and prove that they too can be heroes. This multi-room experience will take place in four locations essential to the series storyline: Goat’s Deli, Arthur’s Apartment, The Warehouse, and The City Police Station.

• Amazon Prime Member Lounge – a comfortable, cool environment where Citizens will have the chance to experience Amazon Prime benefits as they stream the pilot episode of the Amazon Original Series, The Tick. Attendees can also unlock digital badges hidden within the space to win exclusive promotional items.

• Custom mural from “The Most Famous Artist” – Viral art sensation, Matty Mo, also known as “The Most Famous Artist,” will create a one-of-a-kind art piece featuring Superian, providing Citizens with the opportunity to share an “Instagrammable” moment from The Tick Takeover. The Most Famous Artist will also be responsible for creating and curating all the graffiti tags seen around The City.

• During their adventures at SDCC, Citizens will be able to call upon the #TeamTick street team for help when they are in a bind. Need help with that selfie? Have a painful blister? Have no fear… Team Tick is here! In true Tick form, Team Tick will be taking to the streets of San Diego helping the helpless and defending the defenseless. Citizens seeking assistance from the street team need only flag down a member of Team Tick, adorned with blue antenna, to get help for their distress.

The Tick Takeover will be open to the public Thursday, July 20th through Saturday, July 22nd from 9:00 am until 6:00 pm, and Sunday, July 23rd from 9:00 am until 5:00 pm at the MLK Promenade (corner of 1st and J street).

Come check it out, and don’t forget to watch the rest of the season on August 25th, 2017 if you’re an Amazon Prime

Photo Credit: Matt Wheeler