The Marvel Comics Universe has always had crossover between characters and story lines, which has caused problems for the Marvel Cinematic Universe because those characters have been split up across several studios; with Spider-Man owned by Sony, the X-Men and Fantastic Four owned by Fox, and the Avengers owned by Disney/Marvel Entertainment (here‘s a handy chart–don’t forget Universal owns Namor and Lionsgate owns Man-Thing). This separation of Marvel properties means that certain crossovers that occur in the comics can’t occur on screen–with the rare exception of Quicksilver and Scarlet Witch. So Spider-Man can’t join the Avengers, even though in the comics he does, because different studios own the characters. In fact, The Amazing Spider-Man 2 producer Matt Tolmach recently commented on a potential Spidey-Avengers crossover by saying such a thing would be a “stunt.”
A stunt? Like say, giving Fox free advertising by showing a clip from X-Men: Days of Future Past during the end credits of The Amazing Spider-Man 2 would be a stunt? No, wait, I’m sorry, that’s actually happening.
You heard right. A scene from the upcoming X-Men film will show after the credits for the upcoming Spider-Man film. It’s not the crossover fans might be hoping for, it’s just cross promotion. Apparently, director Marc Webb had a contract with Fox Searchlight and he was only allowed to work on Spider-Man if he promised to promote X-Men free of charge. Totally not a stunt, right guys?
The Amazing Spider-Man 2 is now in theaters in the UK and will arrive in the US on May 2. Meanwhile, X-Men: Days of Future Past will open May 22 in the UK and May 23 in the US. What do you think of this cross promotion business? Sound off in the comments!
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