Godzilla Concept Art Smashes its Way into Future Artbook

Godzilla Artbook












I don’t know if an artbook is warranted even before knowing if the audience will like the 2014 Godzilla reboot or not, but who cares? We get to see badass concept art and that’s enough by me…or is it?

The artbook, titled Godzilla: The Art of Destruction, by Mark Cotta Vaz, will be available from the 13th of May from Insight Editions.  Inside will be a spawn of 156 pages of artwork, behind the scenes shots, and big glossy photos to drool over. Commentary from the film makers will be included in the book. Now, I don’t know about you guys but Pacific Rim ruined me. I don’t know if my poor heart will stand to be witness to yet another epic smashdown of giant monsters and puny humans trying to fight them, much less detailed art of it.

Although, aren’t the guys at Insight Editions a bit premature with announcing the book? They don’t even know if the movie is going to be a hit or not; it’s like playing a wildcard game. What if the movie is a total flop and nobody is going to be interested in an art book? But eh, what do I know, I don’t make giant lizard CGI for a living.

The guys at Nerdist and IO9  offered the internet some images in exclusivity from the artbook, with excerpts included (all the following excerpts are copied from the inside of the book, apparently):

Now, what does this tells us about the 2014 Godzilla  movie?  That it’s going to look fantastic, but other than that? That the makers are sure that it’s going to sell, so sure that they are putting an artbook on the market before it’s even out. I don’t know about you guys, but it feels like premature congratulatory masturbation to their own material. Are they betting on the fact that the franchise is so well know the book is going to sell no matter what the outcome is, or are they just proud of all the work they put into it? Perhaps they are just fanboying over their own product, who knows.

What do you think of the art and the book itself? Premature, or clever marketing scheme in hardcover form?