The fact that Doctor Who has slowly been uping it’s game when it comes to making sure the show premieres in as many countries as possible on the same day is one of the best things to come to the show in the last few years.
Yes, you read that right.
Simulcasting is the only way to combat piracy, and to make sure that the shows we know and love are getting accurate ratings to show just how well networks and producers are doing in promoting their product. Now, we’re never going to get a show truly shown simultaneously throughout the world, because there will always be a delay for the different time zones, but BBC Worldwide is getting as close as they can by now premiering Doctor Who in four countries on the day of each episode premiere. And it’s working.
Consolidated figures from the US over the weekend showed that the Series 7 premiere delivered BBC America’s highest-rated, most watched telecast ever in Live + Same Day. Doctor Who delivered 1.55 million viewers and ranked #1 in cable (excluding sports) among A25-54 in its timeslot. This record audience was 23% up from the Series 6 premiere in 2011.
In Australia, ABC made the series premiere available on the iView service immediately after UK transmission. The episode attracted a record number of overnight views which stood at 75,000, and nearly 130,000 have watched in total since it became available. The episode is broadcast on ABC1 in Australia on Saturday 08 September.
Canadian broadcaster SPACE also reported strong figures, with over 620,000 viewers tuning in to watch Asylum of the Daleks. The episode is the second highest rated episode in series history on SPACE and was the most watched programme on Canadian television in its timeslot on Saturday night.
The international success of the show consolidated an impressive performance in the UK, where the Series 7 premiere was the highest rated show in its timeslot, pulling in an overnight average of 6.4 million viewers on Saturday evening.
So bravo to the folks at BBC WorldWide, BBC America, ABC in Australia, and SPACE in Canada. And keep up the good work.